Global Digital Advertising Market Uncovering Growth Opportunities, Size and Forecast (2022 to 2032)
A stunning $1,065.8 billion is expected to be generated by the global Digital Advertising Industry by the end of the next decade, with a healthy compound annual growth rate (CAGR) of 10.34% for the projection period from 2021 to 2031. Technology developments, rising digital ad spending, an increase in Internet users, and the widespread use of mobile phones and digital media around the world are the main drivers of this expansion.
Innovative digital advertising solutions have been made possible by technological breakthroughs, which have completely changed the advertising scene. Advertisers can now target their audience more precisely and provide personalised and interesting content thanks to the development of artificial intelligence, machine learning, and data analytics. These technological developments have improved the return on investment for advertisers while also increasing the efficacy of digital advertising efforts.
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Additionally, the expansion of the worldwide digital advertising market is being fueled by the rising expenditure on digital advertising by companies of all sizes. Companies are investing a growing amount of their marketing budgets to digital advertising as they become more aware of the enormous potential of digital platforms to connect with their target audience and increase sales. The shift to digital advertising has been facilitated by digital ads' flexibility, measurability, and cost-effectiveness when compared to traditional advertising methods.
Because Internet services are becoming more widely available and more reasonably priced, the number of people using the Internet worldwide has been growing quickly. The potential reach of digital advertising has substantially risen as more individuals become online-connected. A favourable atmosphere has also been created for the expansion of the digital advertising business by the widespread use of mobile phones and the rising consumption of digital media.
Highlighted with 135 tables and 76 figures, this 194-page report “Global Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Region: Growth Opportunity and Business Strategy” is based on comprehensive research of the entire global digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
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In-depth qualitative analyses include identification and investigation of the following aspects:
- Market Structure
- Growth Drivers
- Restraints and Challenges
- Emerging Product Trends & Market Opportunities
- Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Region.
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Based on platform, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
- Mobile Ad
o In-APP
o Mobile Web
- Desktop Ad
- Digital TV and Others
Based on ad format, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
- Digital Display Ad
o Programmatic Transactions
o Non-programmatic Transactions
- Internet Paid Search
- Social Media
- Online Video
- Others
Based on industrial vertical, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.
- Media and Entertainment
- Consumer Goods & Retail Industry
- Banking, Financial Service & Insurance
- Telecommunication IT Sector
- Travel Industry
- Healthcare Sector
- Manufacturing & Supply Chain
- Transportation and Logistics
- Energy, Power, and Utilities
- Other Industries
Geographically, the following regions together with the listed national/local markets are fully investigated:
- APAC (Japan, China, South Korea, Australia, Indonesia, and Rest of APAC)
- Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
- North America (U.S. and Canada)
- Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
- RoW (Saudi Arabia, United Arab Emirates, Egypt)
For each of the aforementioned regions or countries, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of all regional markets by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included.
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The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in global digital advertising market are assayed quantitatively and qualitatively through Market Data Library’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Selected Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Verizon
Yahoo! Inc.
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